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Sendiago Schedule Marketing Last 6 weeks

发布时间:2014-11-26 14:07:00发布人:周婴昊文章来源:浏览次数:324

BSBMKG402B Analyse consumer behaviour for specific markets
This unit describes the performance outcomes, skills and knowledge required to analyse consumer behaviour to target marketing to specific markets and specific needs.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
    MARKETING 1 MARKETING 2 EXTRA/SUPPLEMENTARY
CLASSES
FINAL TEST  
WEEK 15
26 to 30 May 
ELEMENT 1

Confirm product or service market
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TOTAL HOURS
1st Period
8:05am to 8:50am
  MK 1 The importance of uderstanding  Consumer Behaviour       16
2nd Period
9:00am to 9:45am
  MK 2 Consumer behavior for a specific Target Market
Pag 11
     
3rd Period
  10:05am to 10:50am
  MK 1 Consumer behavior for a specific Target Market MK 2 Product confirmation and market selection
Pag 11 to 15 
   
4th Period
11:00am to 11:45am
MK 2 The importance of uderstanding  Consumer Behaviour
Pag 3 to 9
   
5th Period
1:15am to 2:00pm
12:45 to 1:30pm (Fridays)
    MK 1 Consumer Decision-Making Process
Pag 17 to 29
6th Period
2:15pm to 3:00pm
1:40 to 2:25pm (Fridays)
  MK 1 Product confirmation and market selection
Pag 11 to 15 

MK 2Consumer Decision-Making Process
Pag 17 to 29
7th Period
3:10pm to 3:55pm
2:30 to 3:20pm (Fridays)
     
8th Period 4:00pm to 4:45pm
3:25 to 4:10pm (Fridays)
 
 
 
 
WEEK 16
2 to 6 Jun 
ELEMENT 2

Assess the reasons for existing levels of consumer interest
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TOTAL HOURS
1st Period
8:05am to 8:50am

NO CLASS
Consumer Learning
Pag 33 to 55
Extra class MK 1 Extra class MK 2
MK 2 Motivation and Maslow's hierarchy of needs
Pag 85 to 90
  15 + 6
2nd Period
9:00am to 9:45am
MK 2 Consumer Learning
Pag 33 to 55MK 
  Extra class MK2
MK 2 Motivation and Maslow's hierarchy of needs
Pag 85 to 90
Extra class MK 1
3rd Period 
10:05am to 10:50am
MK 1 Buyer and Consumer perception
Pag 58 to 78
2 Buyer and Consumer perception
Pag 58 to 78
   
4th Period
 11:00am to 11:45am
   
5th Period
1:15am to 2:00pm
12:45 to 1:30pm (Fridays)
  MK 1 Individual and Psychological influences in consumer buying decisions (Emotional Appeal in Advertising)
Pag 100 to 105
6th Period
2:15pm to 3:00pm
1:40 to 2:25pm (Fridays)
MK 1 Motivation and Maslow's hierarchy of needs
Pag 85 to 90
MK 2 Individual and Psychological influences in consumer buying decisions (Emotional Appeal in Advertising)
Pag 100 to 105
7th Period
3:10pm to 3:55pm
2:30 to 3:20pm (Fridays)
   
8th Period 4:00pm to 4:45pm
3:25 to 4:10pm (Fridays)
MK 1 SUPLEMENTARY CLASS MARKETING ACTIVITIES
Jack
Danny
David
Zac
Lily
Cecilia
Judy
Linda
Grace
Will
Alice
Gavin
Susan
MK 2 SUPLEMENTARY CLASS MARKETING ACTIVITIES
ADA, SHINE, JENNIFER, SALLY AND AARON
   
 
WEEK 17
 
 9 to 13 Jun
ELEMENT 2

Assess the reasons for existing levels of consumer interest
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TOTAL HOURS
1st Period
8:05am to 8:50am
  MK 1 Introduction to Personality
Pag 108 to 124
Extra class MK 1 Extra class MK 2   16 + 6
2nd Period
9:00am to 9:45am
  MK 2 Group Dynamics
Pag 153 to 158
  Extra class MK2 Extra class MK 1
3rd Period 
10:05am to 10:50am
  MK 1 Group Dynamics
Pag 153 to 158
MK 2 Family Decision Making
Pag 171 to 191
   
4th Period
 11:00am to 11:45am
MK 2 Introduction to Personality
Pag 108 to 124
   
5th Period
1:15am to 2:00pm
12:45 to 1:30pm (Fridays)
    MK 1 The Life Cycle and Age Segmentation
Pag 193 to 209s
6th Period
2:15pm to 3:00pm
1:40 to 2:25pm (Fridays)
  MK 1 Family Decision Making
Pag 171 to 191
MK 2 The Life Cycle and Age Segmentation
Pag 193 to 209
7th Period
3:10pm to 3:55pm
2:30 to 3:20pm (Fridays)
     
8th Period 4:00pm to 4:45pm
3:25 to 4:10pm (Fridays)
  MK 1 SUPLEMENTARY CLASS MARKET RESEARCH. DAVID, DANNY AND LILY MK 2 SUPLEMENTARY CLASS MARKET RESEARCH
ADA, SHINE, FANNY, TIM, MIKE, BETTY AND AARON.
   
 
WEEK 18
16 to 20 Jun
ELEMENT 3

Recommend a focus of appeal for marketing strategies for a product or service
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TOTAL HOURS
1st Period
8:05am to 8:50am
  MK 1 Fear Appeal Extra class MK 1 Extra class MK 2   16 + 6
2nd Period
9:00am to 9:45am
  MK 2 Humour Appeal   Extra class MK2 Extra class MK 1
3rd Period 
10:05am to 10:50am
  MKN 1 Humour Appeal MK 2 Romantic and Sex Appeal    
4th Period
 11:00am to 11:45am
MK 2 Fear Appeal    
5th Period
1:15am to 2:00pm
12:45 to 1:30pm (Fridays)
    MK 1 Scientific Appeal
6th Period
2:15pm to 3:00pm
1:40 to 2:25pm (Fridays)
  MK 1 Romantic and Sex Appeal MK 2 Scientific Appeal
7th Period
3:10pm to 3:55pm
2:30 to 3:20pm (Fridays)
     
8th Period 4:00pm to 4:45pm
3:25 to 4:10pm (Fridays)
  MK 1 SUPLEMENTARY CLASS CONSUMER BAHVIOUR MK 2 SUPLEMENTARY CLASS CONSUMER BEHAVIOUR    
 
WEEK 19
23 to 27 Jun
ELEMENT 3

Recommend a focus of appeal for marketing strategies for a product or service)
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TOTAL HOURS
1st Period
8:05am to 8:50am
 
MK 1 Consumer needs Vs Market Trends
Extra class MK 1 Extra class MK 2
Cultural influences in consumer buying decisions
  16 + 6
2nd Period
9:00am to 9:45am
  MK 2 Social Class and Lifestyle   Extra class MK2
Cultural influences in consumer buying decisions
Extra class MK 1
Social Class and Lifestyl
3rd Period 
10:05am to 10:50am
  MK 1 FINAL PRESENTATIONS
CONSUMER BEHAVIOUR
MK 2 FINAL PRESENTATION
CONSUMER BEHAVIOUR
   
4th Period
 11:00am to 11:45am
MK 2 Consumer needs Vs Market Trends    
5th Period
1:15am to 2:00pm
12:45 to 1:30pm (Fridays)
   
MK 1 Cultural influences in consumer buying decisions
6th Period
2:15pm to 3:00pm
1:40 to 2:25pm (Fridays)
  MK 1 TOPIC TBA MK 1 & MK 2 FINAL TEST CONSUMER BEHAVIOUR
7th Period
3:10pm to 3:55pm
2:30 to 3:20pm (Fridays)
     
8th Period 4:00pm to 4:45pm
3:25 to 4:10pm (Fridays)
  MK 1 & MK 2 SUPLEMENTARY TEST MARKET RESEARCH.  DANNY AND LILY MK 1 & MK 2 SUPLEMENTARY TEST MARKETING ACTIVITIES
Jack
Danny
David
Zac
Lily
Cecilia
Judy
Linda


   
               
WEEK 20
30 to 4 July
FINAL WEEK
(TEST,
PRESENTATION & PROJECT)
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TOTAL HOURS
1st Period
8:05am to 8:50am

NO CLASS
NO CLASS NO CLASS NO CLASS
NO CLASS
N/A
2nd Period
9:00am to 9:45am
3rd Period 
10:05am to 10:50am
4th Period
 11:00am to 11:45am
5th Period
1:15am to 2:00pm
12:45 to 1:30pm (Fridays)
6th Period
2:15pm to 3:00pm
1:40 to 2:25pm (Fridays)
7th Period
3:10pm to 3:55pm
2:30 to 3:20pm (Fridays)
8th Period 4:00pm to 4:45pm
3:25 to 4:10pm (Fridays)